Step 1: Keyword Research & Selection

• Identified a common informational query:
  “how long does evaporated milk last”

• Chose it based on user intent and search demand.

Goal: Target real-life user questions.

Step 2: Search Intent Optimization

• Structured the content to directly answer the main question.

• Covered related topics like:

  • Fridge storage duration

  • Shelf life after opening

  • Freezing safety

Goal: Match informational intent perfectly.

Step 3: SEO Title Optimization

• Created a keyword-focused title starting with the main search phrase.

• Added a clarity-focused modifier: “Safe Storage Guide”.

Goal: Increase ranking relevance + improve CTR.

Step 4: Meta Description Optimization

• Wrote a concise summary explaining what users will learn.

• Included storage time details to attract clicks.

Goal: Improve search snippet visibility.

Step 5: Content Structure & Topical Coverage

• Used proper H1, H2, and H3 headings.

• Answered multiple related questions in one page.

• Improved content depth for topical authority.

Goal: Increase chances of ranking for multiple long-tail keywords.

Final Results

• Page appeared in Google search results for the target query

• Keyword-focused title + meta snippet displayed

• Positioned near “People Also Ask” section

• Increased organic visibility for informational searches

This project demonstrates the ability to rank informational content by aligning keyword research, search intent, and on-page SEO structure.