Organic Keyword Growth & SERP Position Distribution (SEMrush Case Study)

Step 1: Baseline Analysis

• Analyzed the domain’s initial keyword footprint.

• Identified gaps in ranking positions and weak visibility areas.

Goal: Understand current organic reach and growth potential.

Step 2: Keyword Expansion Strategy

• Optimized existing pages for multiple keyword variations.

• Created intent-focused content targeting informational and comparison queries.

Goal: Increase total number of ranking keywords.

Step 3: SERP Position Distribution Improvement

Focused on moving keywords into stronger SERP ranges:

• Top 3 positions

• Positions 4–10

• Positions 11–20

This was achieved through:

• Better content structure

• Internal linking improvements

• Clear topical relevance

Goal: Push more keywords into high-visibility positions.

Step 4: On-Page SEO & Content Structuring

• Optimized titles, headings, and meta descriptions.

• Improved internal linking between related topics.

• Strengthened topical clusters.

Goal: Help Google better understand content relationships.

Step 5: Organic Traffic Growth Monitoring

• Tracked organic traffic trends over time.

• Observed steady growth aligned with keyword expansion.

Goal: Convert keyword visibility into real organic traffic.

Final Results

• 1,100+ organic keywords indexed

• Keywords ranking across Top 3, Top 10, Top 20, and Top 100

• Clear upward trend in organic visibility

• Consistent keyword footprint growth over time

This project demonstrates long-term SEO growth driven by content optimization, on-page SEO, and strategic keyword expansion.