Website Authority Building & Off-Page SEO Optimization

In this project, I focused on improving the overall SEO strength, authority, and visibility of the website using a combination of on-page SEO, technical improvements, and content-driven growth strategies. The progress was tracked using Ahrefs performance data.

SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: Site Health Optimization

  • Improved technical SEO structure.

  • Fixed crawl issues and reduced errors.

  • Maintained strong site health score.

Result: Health Score reached 98, indicating a well-optimized technical foundation.

Step 2: Domain Authority Growth

  • Strengthened internal linking strategy.

  • Improved content structure and relevance.

  • Focused on long-term authority building.

Result:
Domain Rating increased to 30+, showing stronger domain trust.

Step 3: Referring Domains Increase

  • Built niche-relevant backlinks.

  • Focused on natural and contextual link signals.

Result:
Referring domains grew to 498+, improving authority signals.

Step 4: Organic Keyword Expansion

  • Optimized content for multiple search intents.

  • Expanded keyword coverage across pages.

Result:
Organic keywords increased to 150+, improving search visibility.

Step 5: Organic Traffic Growth

  • Improved indexing through better on-page structure.

  • Strengthened topical authority.

Result:
Organic traffic started growing steadily with consistent keyword gains.

Final Impact

This project demonstrates the ability to grow domain authority, increase keyword visibility, and improve overall SEO health using a long-term, data-driven optimization strategy.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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