UK Local SEO Project – London Service Business
- 17 Feb 2026
- 1:42 PM
In this project, I improved the organic search performance of a London-based local service website through targeted local SEO optimization, on-page improvements, and keyword alignment. The results were measured by comparing two different 3-month periods using Google Search Console data.
Project Overview
Step 1: London-Focused Keyword Optimization
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Targeted city-based service keywords.
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Optimized pages for London-specific search intent.
Goal: Increase visibility in local UK search results.
Step 2: On-Page SEO Improvements
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Optimized page titles, headings, and content relevance.
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Strengthened keyword placement across key service pages.
Goal: Improve ranking signals for local searches.
Step 3: Local Structure & Internal Linking
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Improved internal linking across service pages.
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Strengthened site structure for better crawlability.
Goal: Help Google understand location + service relevance.
Step 4: Search Visibility Enhancement
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Optimized content for high-intent local users.
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Improved search snippet clarity and relevance.
Goal: Increase organic clicks and impressions.
Results
Comparing the last 3 months vs the previous 3 months:
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Clicks increased:
87K → 215K -
Impressions increased:
1.55M → 3.96M -
Average position improved:
9.1 → 8.5 -
CTR remained stable at strong levels (~5%)
This shows strong local SEO growth for a London-based service website in a competitive UK market.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success