Dallas Local SEO Growth (Service Website Case Study)
- 17 Feb 2026
- 1:12 PM
In this project, I improved the organic search performance of a Dallas-based local service website through targeted local SEO optimization, on-page improvements, and search intent alignment. The results were tracked using Google Search Console by comparing the last 28 days with the previous 28 days.
Project Overview
Step 1: Local Keyword Optimization
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Focused on Dallas-based search queries.
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Optimized pages for city + service keywords.
Goal: Improve visibility in local search results.
Step 2: On-Page SEO Improvements
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Optimized page titles, headings, and content structure.
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Strengthened keyword relevance across key pages.
Goal: Help Google understand location + service intent.
Step 3: Local Intent Content Alignment
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Improved content for users searching nearby services.
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Focused on conversion-focused search intent.
Goal: Increase local traffic and engagement.
Step 4: Search Visibility Optimization
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Enhanced search snippet relevance.
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Improved internal linking between service pages.
Goal: Boost impressions and rankings.
Results
Within just 28 days:
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Clicks increased:
22.3K → 38.6K (+73%) -
Impressions increased:
1.45M → 2.38M (+64%) -
Average position improved:
19.2 → 15.8 -
CTR improved:
1.5% → 1.6%
This shows strong local SEO growth in the Dallas service market.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success