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Large-Scale Real Estate SEO Case Study

  • 17 Feb 2026
  • 1:01 PM

In this project, I worked on improving the organic search performance of a real estate website through structured on-page SEO, keyword optimization, and content relevance improvements. Performance was measured by comparing the last 6 months with the previous 6 months using Google Search Console data.

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SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: On-Page SEO Optimization

  • Improved page titles, headings, and keyword placement.

  • Enhanced content alignment with real estate search intent.

Goal: Strengthen relevance and ranking signals.

Step 2: Site Structure & Internal Linking

  • Strengthened internal linking across property pages.

  • Improved crawlability and topic hierarchy.

Goal: Help Google better understand the site.

Step 3: Real Estate Keyword Strategy

  • Focused on high-intent buyer and location-based keywords.

  • Expanded keyword coverage across important pages.

Goal: Increase impressions and visibility.

Step 4: Continuous SEO Improvements

  • Monitored performance data regularly.

  • Refined content and structure based on search trends.

Goal: Scale organic growth over time.

Results

Comparing the last 6 months vs previous 6 months:

  • Clicks increased:
    32.6K → 80K

  • Impressions increased:
    4.74M → 10M

  • CTR improved:
    0.7% → 0.8%

  • Consistent upward traffic trend across months

This shows strong mid-term SEO growth in a competitive real estate niche.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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