High-Traffic Real Estate SEO Case Study
- 17 Feb 2026
- 12:55 PM
In this project, I improved the organic search performance of a real estate website by optimizing on-page SEO, content relevance, and internal structure. The results were measured by comparing the last 28 days with the previous 28 days using Google Search Console data.
Project Overview
Step 1: On-Page SEO Improvements
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Optimized titles, headings, and keyword alignment.
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Improved content clarity for property-related searches.
Goal: Strengthen ranking signals.
Step 2: Structure & Internal Linking Optimization
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Enhanced internal linking between important pages.
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Improved crawlability and page relevance.
Goal: Help Google better understand site hierarchy.
Step 3: Keyword & Search Intent Optimization
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Focused on buyer-intent real estate keywords.
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Optimized pages for high-competition search queries.
Goal: Increase impressions and visibility.
Step 4: Performance Monitoring & Refinement
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Tracked performance using Google Search Console.
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Continuously refined pages for better rankings.
Goal: Drive measurable traffic growth.
Results
Within just 28 days:
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Clicks increased:
36.6K → 66.4K (+81%) -
Impressions increased:
2.27M → 3.87M (+70%) -
Average position improved:
16.1 → 12.9 -
CTR improved:
1.6% → 1.7%
This shows strong SEO performance growth for a high-traffic real estate website.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success