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Long-Term SEO Growth – Real Estate Website

  • 17 Feb 2026
  • 12:35 PM

In this project, I worked on improving the long-term organic performance of a real estate website through structured SEO strategy, on-page optimization, and consistent content relevance improvements. The growth was tracked over a 12-month period using Google Search Console data.

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SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: SEO Foundation Strengthening

  • Improved on-page SEO across key pages.

  • Optimized headings, titles, and internal linking.

  • Strengthened site structure for better crawlability.

Goal: Build a strong SEO base for long-term growth.

Step 2: Real Estate Keyword Optimization

  • Focused on property-related search queries.

  • Targeted high-intent buyer and location-based keywords.

Goal: Increase visibility in competitive real estate searches.

Step 3: Content Relevance & Expansion

  • Improved content depth across important pages.

  • Strengthened topical authority in the property niche.

Goal: Help Google trust the site more over time.

Step 4: Indexing & Visibility Growth

  • Monitored performance and indexing trends.

  • Ensured key pages were consistently visible in search.

Goal: Increase impressions and keyword coverage.

Results

Over a 12-month period, the real estate website achieved:

  • 115K total organic clicks

  • 7.66M total impressions

  • Average position: 7.6

  • CTR: 1.5%

  • Strong and consistent upward traffic trend

This reflects significant growth in search visibility within a highly competitive real estate niche.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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