Organic Traffic Growth for Real Estate Website
- 17 Feb 2026
- 12:30 PM
In this project, I worked on improving the organic search performance of a real estate website by optimizing on-page structure, keyword targeting, and overall SEO strategy. The results were tracked using Google Search Console data over a 3-month comparison period.
Project Overview
Step 1: SEO Structure Optimization
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Improved page titles, headings, and content relevance.
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Strengthened internal linking across property-related pages.
Goal: Help Google better understand site structure.
Step 2: Keyword Targeting for Property Searches
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Focused on real estate–related search queries.
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Optimized content for location and property-based keywords.
Goal: Increase visibility in property search results.
Step 3: Indexing & Visibility Improvements
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Monitored indexing performance.
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Ensured important pages were properly discoverable.
Goal: Increase impressions across search queries.
Step 4: Content Optimization
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Improved existing page content for clarity and relevance.
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Focused on search intent for buyers and property seekers.
Goal: Improve ranking potential.
Results
Comparing the last 3 months vs the previous 3 months:
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Total Clicks:
1.58K → 2.22K -
Total Impressions:
534K → 721K -
Average Position Improved:
41 → 39.3
This shows steady growth in organic visibility for a competitive real estate niche.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success