Ecommerce Product Page Ranking – Google SERP

In this project, I optimized a product-focused page to improve visibility for a commercial search keyword. Through on-page SEO, keyword alignment, and content structuring, the page started appearing in Google search results alongside major brand websites.

SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: Product Keyword Targeting

  • Targeted a commercial product keyword:
    “moisture melt serum balm”

  • Focused on search queries with buyer intent.

Goal: Improve visibility for product-related searches.

Step 2: On-Page SEO Optimization

  • Optimized page title and headings around the product keyword.

  • Structured content to match product search intent.

  • Strengthened keyword relevance naturally.

Goal: Help Google clearly understand the page topic.

Step 3: Content Relevance & Positioning

  • Added descriptive product-focused content.

  • Covered usage, features, and benefits.

Goal: Improve topical depth and ranking signals.

Step 4: Search Snippet Optimization

  • Optimized how the page appears in search results.

  • Created a clear, keyword-focused title and preview text.

Goal: Increase click visibility.

Final Results

  • Page appeared in Google search results for the product keyword

  • Ranking presence alongside major ecommerce/brand sites

  • Improved visibility for a commercial intent query

This project demonstrates the ability to rank product-focused content in competitive SERPs.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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