Product Image Ranking in Google Search

In this project, I optimized product images using image SEO techniques to improve visibility in Google search results. As a result, the product image started appearing in the Google Images section for a targeted product keyword.

SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: Product Keyword Targeting

  • Targeted a product-based search query:
    “glitter shade stix”

  • Focused on improving both page and image relevance.

Goal: Gain visibility in product-related searches.

Step 2: Image SEO Optimization

  • Used keyword-focused image file names.

  • Optimized image alt text for search relevance.

  • Placed images within relevant product content.

Goal: Help Google understand image context.

Step 3: On-Page Image Placement

  • Added product images inside optimized pages.

  • Ensured images are connected to keyword-focused content.

Goal: Strengthen image indexing signals.

Step 4: Indexing & Visibility

  • Allowed Google to crawl and index images properly.

  • Maintained clean site structure for better discoverability.

Goal: Improve chances of appearing in image search results.

Final Results

  • Product image started appearing in Google Images section

  • Visibility achieved for a product-based keyword

  • Improved overall product search presence

This project demonstrates the ability to optimize not only web pages but also images for search visibility.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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