Product SEO Ranking – USA Market Website

In this project, I worked on optimizing a USA-based product website to improve search visibility for commercial product keywords. Using on-page SEO, keyword targeting, and content structure improvements, the site achieved ranking presence in Google search results.

SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: USA Market Keyword Targeting

  • Focused on a product-based keyword:
    “trinity dry shampoo”

  • Targeted US search intent and product-focused queries.

Goal: Improve visibility in the US search market.

Step 2: Product Page SEO Optimization

  • Optimized product title and on-page structure.

  • Improved keyword relevance within product content.

  • Strengthened topical alignment.

Goal: Help the product page become search-relevant.

Step 3: Search Snippet Optimization

  • Ensured keyword-focused page title appears in Google.

  • Improved clarity and product-focused messaging.

Goal: Increase visibility in competitive product SERPs.

Step 4: Commercial Intent Alignment

  • Optimized content for buyer-intent searches.

  • Focused on product discovery queries rather than informational content.

Goal: Match search behavior of potential customers.

Final Results

  • Product page appeared in Google search results

  • Ranking among ecommerce and brand websites

  • Visibility achieved for a commercial keyword

  • Targeted US-based audience and market

This project demonstrates the ability to rank product pages in competitive SERPs for a USA-focused website.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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