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From Zero to Visibility: New Product Site SEO Setup

  • 17 Feb 2026
  • 11:17 AM

In this project, I worked on a brand new product website and focused on building its SEO foundation from scratch. The goal was to help the site start gaining visibility, impressions, and clicks in Google within the early growth phase. Performance was tracked using Google Search Console data.

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SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1: New Website SEO Setup

  • Started with a fresh domain with no prior authority.

  • Implemented basic on-page SEO structure across pages.

  • Ensured proper indexing and crawlability.

Goal: Help Google discover and understand the new site.

Step 2: On-Page Optimization

  • Optimized titles, meta descriptions, and headings.

  • Structured content around relevant product keywords.

  • Improved internal linking between pages.

Goal: Build strong topical relevance from the beginning.

Step 3: Indexing & Visibility Growth

  • Submitted sitemap and monitored indexing.

  • Focused on making pages search-ready quickly.

Goal: Increase impressions in early stages.

Step 4: Keyword Targeting Strategy

  • Targeted long-tail and low-competition keywords first.

  • Gradually expanded keyword footprint.

Goal: Help a new site start appearing in search results faster.

Results

Within the early growth period, the new website achieved:

  • 76.1K total impressions

  • 474 total clicks

  • Average position: 16.6

  • Consistent upward visibility trend in Google Search Console

This shows strong early-stage SEO traction for a completely new product website.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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