City-Based SEO Case Study – Toronto Market
- 17 Feb 2026
- 1:16 PM
In this project, I improved the organic search performance of a Toronto-based local service website through targeted local SEO optimization, on-page improvements, and keyword intent alignment. The results were measured by comparing the last 6 months with the previous 6 months using Google Search Console data.
Project Overview
Step 1: Local Keyword Strategy (Toronto Focused)
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Targeted city-based service keywords.
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Optimized pages for Toronto location intent.
Goal: Increase visibility in local search results.
Step 2: On-Page SEO Improvements
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Optimized titles, headings, and content structure.
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Strengthened keyword placement across service pages.
Goal: Improve relevance for local searches.
Step 3: Internal Linking & Structure Optimization
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Improved internal linking between service pages.
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Strengthened crawlability and topical hierarchy.
Goal: Help Google understand service + location connection.
Step 4: Local Search Visibility Growth
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Enhanced content relevance for nearby service seekers.
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Optimized pages for conversion-focused queries.
Goal: Increase traffic and local reach.
Results
Comparing the last 6 months vs previous 6 months:
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Clicks increased:
18.4K → 84.6K -
Impressions increased:
532K → 2.11M -
CTR improved:
3.5% → 4% -
Average position improved:
17 → 14.2
This shows strong local SEO growth for a Toronto-based service website.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success