Large-Scale Real Estate SEO Case Study
- 17 Feb 2026
- 1:01 PM
In this project, I worked on improving the organic search performance of a real estate website through structured on-page SEO, keyword optimization, and content relevance improvements. Performance was measured by comparing the last 6 months with the previous 6 months using Google Search Console data.
Project Overview
Step 1: On-Page SEO Optimization
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Improved page titles, headings, and keyword placement.
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Enhanced content alignment with real estate search intent.
Goal: Strengthen relevance and ranking signals.
Step 2: Site Structure & Internal Linking
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Strengthened internal linking across property pages.
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Improved crawlability and topic hierarchy.
Goal: Help Google better understand the site.
Step 3: Real Estate Keyword Strategy
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Focused on high-intent buyer and location-based keywords.
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Expanded keyword coverage across important pages.
Goal: Increase impressions and visibility.
Step 4: Continuous SEO Improvements
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Monitored performance data regularly.
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Refined content and structure based on search trends.
Goal: Scale organic growth over time.
Results
Comparing the last 6 months vs previous 6 months:
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Clicks increased:
32.6K → 80K -
Impressions increased:
4.74M → 10M -
CTR improved:
0.7% → 0.8% -
Consistent upward traffic trend across months
This shows strong mid-term SEO growth in a competitive real estate niche.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success