Real Estate SEO (6-Month Performance Case Study)

In this project, I improved the organic search performance of a real estate website through structured SEO optimization, keyword alignment, and content improvements. The performance was measured by comparing the last 6 months with the previous 6 months using Google Search Console data.

SEO Case Study By SEO Expert Tanvir Hushan

Project Overview

Step 1 β€” SEO Structure Optimization

  • Improved page titles, headings, and content relevance.

  • Strengthened internal linking across property pages.

Goal: Improve crawlability and topic clarity.


Step 2 β€” Real Estate Keyword Targeting

  • Focused on high-intent property search queries.

  • Optimized content for location and buyer-focused keywords.

Goal: Increase impressions and ranking opportunities.


Step 3 β€” Content & Topical Relevance

  • Enhanced content depth across important pages.

  • Strengthened topical authority in the real estate niche.

Goal: Improve long-term ranking signals.


Step 4 β€” Search Visibility Improvements

  • Optimized how pages appear in search results.

  • Increased keyword coverage over time.

Goal: Boost organic traffic growth.


πŸ“Š Results (Strong Section)

Comparing the last 6 months vs previous 6 months:

  • Clicks:
    1.74K β†’ 9.66K (+455%)

  • Impressions:
    1.55M β†’ 2.79M (+80%)

  • CTR:
    0.1% β†’ 0.3% (+200%)

  • Consistent upward traffic trend

This shows steady SEO growth in a competitive real estate niche.

Challenges

Identifying the Key Problems

Low Conversation Rate

Visitors were not taking action due to weak structure and unclear messaging.

Lack of Trust Signals

Missing credibility elements reduced user confidence and decision-making.

Poor Mobile Experience

Layout and speed issues affected usability on smaller devices.

Solutions

Strategy & Implementation

Growth Icons

Improved Call-To-Actions

Placed clear and strategic CTAs to guide users toward action.
Trusts Icons

Added Trust Elements

Included proof, clarity, and structured content to build confidence.
Solutions Icons

Mobile Optimization

Enhanced responsiveness, readability, and performance across devices.

Results

Measuring the Success

Higher Conversion Rate

Better structure helped turn visitors into real leads.

Improved Engagement

Users stayed longer and interacted more with the content.

Faster Page Speed

Optimizations improved loading time and overall experience.

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