Real Estate SEO (6-Month Performance Case Study)
- 17 Feb 2026
- 12:48 PM
In this project, I improved the organic search performance of a real estate website through structured SEO optimization, keyword alignment, and content improvements. The performance was measured by comparing the last 6 months with the previous 6 months using Google Search Console data.
Project Overview
Step 1 β SEO Structure Optimization
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Improved page titles, headings, and content relevance.
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Strengthened internal linking across property pages.
Goal: Improve crawlability and topic clarity.
Step 2 β Real Estate Keyword Targeting
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Focused on high-intent property search queries.
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Optimized content for location and buyer-focused keywords.
Goal: Increase impressions and ranking opportunities.
Step 3 β Content & Topical Relevance
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Enhanced content depth across important pages.
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Strengthened topical authority in the real estate niche.
Goal: Improve long-term ranking signals.
Step 4 β Search Visibility Improvements
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Optimized how pages appear in search results.
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Increased keyword coverage over time.
Goal: Boost organic traffic growth.
π Results (Strong Section)
Comparing the last 6 months vs previous 6 months:
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Clicks:
1.74K β 9.66K (+455%) -
Impressions:
1.55M β 2.79M (+80%) -
CTR:
0.1% β 0.3% (+200%) -
Consistent upward traffic trend
This shows steady SEO growth in a competitive real estate niche.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success