Rapid Ranking Improvement – Real Estate SEO Project
- 17 Feb 2026
- 12:43 PM
In this project, I improved the organic performance of a real estate website through focused on-page SEO, keyword targeting, and structural optimization. The results were tracked using Google Search Console by comparing the last 28 days with the previous 28 days.
Project Overview
Step 1: On-Page SEO Optimization
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Improved titles, headings, and content alignment.
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Strengthened keyword placement across key pages.
Goal: Increase relevance for property-related searches.
Step 2: Keyword Intent Targeting
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Focused on real estate search queries.
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Optimized pages for buyer-intent and location-based keywords.
Goal: Improve ranking speed.
Step 3: Structure & Internal Linking Improvements
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Enhanced internal linking across property pages.
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Strengthened site crawlability.
Goal: Help Google discover and rank pages faster.
Step 4: Search Visibility Optimization
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Improved how pages appear in search results.
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Increased relevance for high-intent queries.
Goal: Boost impressions and clicks.
Results
Within just 28 days:
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Clicks increased:
247 → 797 (+222%) -
Impressions increased:
18.2K → 31.9K (+75%) -
CTR improved:
1.4% → 2.5% -
Average position improved:
12.5 → 7.9
This shows fast ranking improvement in a competitive real estate niche.
Challenges
Identifying the Key Problems
Low Conversation Rate
Lack of Trust Signals
Poor Mobile Experience
Solutions
Strategy & Implementation
Improved Call-To-Actions
Added Trust Elements
Mobile Optimization
Results
Measuring the Success